Refrm IQ is the AI-powered management and intelligence layer for independent UK fitness, pilates and movement studios. Bookings, members, payments, marketing — and the quiet operational work that keeps a studio alive — in one considered system.
Built around the work studio owners actually do, not the work software companies think they should be doing.
Class scheduling that respects your capacity, automatic waitlist promotion, and member self-service booking that doesn't feel like 2014. Recurring sessions, packages, and 1:1 appointments all in one place.
Member profiles that capture everything you'd want to remember on the studio floor. Lifecycle stages from trial to lapsed, retention signals surfaced before they matter, and the conversational notes that keep regulars feeling known.
Direct debit and card billing, membership freezes that don't break, package decrement that's transparent to members. UK-first VAT handling, sensible refund flows, and a payments dashboard that finally tells you where the money is.
AI-powered insights that surface what's actually happening: which classes are trending, which members are drifting, which campaigns are working. Email and SMS automations that feel personal, not templated.
The existing software for studios is either enterprise gym software bolted onto smaller operations, or built by people who've never opened a studio at 6am to find the boiler off and a no-show on the schedule.
We're building Refrm IQ because we've run that morning. Four times over.
Software, made by people who actually run them.
Whether you're running one studio or scaling across multiple locations, the pricing scales with you — not with surprise add-ons.
We're working with a small group of UK studios through private beta — refining the platform with the people who'll use it most. If you run an independent studio and the existing tools have let you down, we'd like to hear from you.
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